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WHY ADVERTISE?

What you need to know

In today's society, it is almost impossible to increase sales without advertising.
Generally speaking, the success of a product does not come from creating it.
Can we just sit back and wait for the profits?
No, a well thought out marketing strategy is needed to be successful.
Some companies are quite sceptical or think they are saving money?
They are not really aware of the importance of advertising the products and services they offer.
However, an advertising campaign to present your products or services has many advantages.


Create or increase awareness through advertising
We would say that it is necessary for a company to create its logo and slogan for its advertising campaigns.
This is what will give it the opportunity to be recognised and considered by the public.
When a company already has a reputation and this no longer has enough impact on the clientele, it is then up to the communication professionals to improve its advertising, to bring novelty and to innovate.
In addition, it is important to note that, whatever the size of the company, it must have a clear identity.


Advertising to position yourself above your competitors
What makes a market interesting is competition.
It is clear that one product or service will not be the only one, there will always be competitors' products.
But what will make one company stand out from another?
We believe that it is simply the communication activities they do around the product, in other words their advertising.
It is important to take care to communicate well and to stay active in order to catch the attention of prospects.
It's all about psychology, strategy and advertising.


Conveying messages to potential customers
I advertise to communicate, to convey messages and information about my product or service.
Customers are then informed of its existence, availability and price.
Therefore, an advertising promotion helps to create awareness among customers.
To go further, it will provoke in the consumer or potential customer, the desire or need to make a purchase.

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